A suitable SEO Stratergy is based around areas such as:

  • Keyword research – What search terms might your clients use to search for your services? This might include thinking about the outcomes they want and investigating what search terms your competitors are targeting.
  • Site architecture – How will people want to move through the site and where will they expect to find certain services?
  • On-page optimisation – Are the right tags, headings, descriptions, etc. in place to help visitors and search engines understand what each page is about and to find the services they want?
  • Content marketing – Are you showing your expertise, authority and trustworthiness (EAT) through the content you publish?
  • Technical SEO – Can search engines crawl your site efficiently and do pages open quickly for your customers?
  • Local SEO – Are you attracting local customers as effectively as possible if you have a bricks and mortar business? Steps such as optimising your Google My Business listing, refining your directory listings, and building up your collection of online reviews will all make a difference.
  • Link building (internal) – Are related services and reviews linked to one another? Are you making it as easy as possible for clients to browse your content?
  • Link building (external) – Which third party websites are linking back to your site? Are you making it easy for people to share their content with your networks? What do influencers have to say about your business?
  • Measuring your efforts – What tools are you using to measure your traffic and conversions? You’ll only know what’s working if you keep an eye on the data.

What our different SEO services mean for your business

The packages above each include the following SEO elements, all of which play an essential role in attracting potential customers and converting them into paying clients:

SEO Audit

Find out what’s already working on your site and what’s not. Our SEO Audits provide in-depth website analysis covering current performance and include clear insights to enable your website to be optimised effectively. We use powerful tools, and do detailed checks in order to fully analyse your website and create a tailored SEO strategy that will give you the best results in the shortest time possible

Keyword research

Key topics and user intent help us use the phrases your prospects search for. We use some of the best keyword tools, analyse the competition and your website’s data to identify the best keywords to target. We establish the main focus keyword, long-tail keywords, and related terms for each page as this is known to be the most effective strategy for building up authority for the competitive keyword leading to increased ranking and sales.

On-site optimisation

Targeted content and metadata that shows relevance to the search query at a glance. All key areas are optimised throughout your website. We develop each unique page and piece of content to target the best keywords and topic and use this consistently across all visible and metadata associated with that URL. We make your content work harder to attract people that need your services.

Quality content

Useful, relevant and high-quality content that helps your customers and shows your expertise. We transform your website’s main content and ensure your service pages are engaging, well-formatted and help in your prospect’s buying decisions. We create the right content to attract your perfect clients and compel them to take action and contact you

Google My Business

Grow customer trust, influence rankings, and conversions with a fully optimised profile. We fully optimise your business listing, gain relevant citations and help attract reviews so it provides a strong signal about the relevance of your content and encourages people to read your reviews, call you, read your posts and visit your website from your Google My Business page.

Internal keyword-rich links

Connect relevant content to help visitors navigate the site and make it easier for search engines to crawl. We work on creating a strong internal linking strategy to boost SEO efforts and also make the journey through your website as easy as possible for visitors and for search engines.

Gaining high-quality backlinks

A best-practice strategy to attract more quality backlinks from high authority sites. Our link strategy attracts relevant backlinks through high-quality content that provides value to your audience, this helps to build the trust and authority that search engines are looking for and therefore leads to higher ranking and increased visibility in the search results.

EAT factors

Show your expertise, authority and trustworthiness. We look at the many elements of a website and improve the Expertise, Authoritativeness and Trustworthiness factors (E-A-T). Showcasing why you are the expert in your industry, an authority whose views and opinions are sought out, and the person or brand which everyone trusts will satisfy Google and increase your conversions.

Monitoring and Reporting:

Monthly custom reports detailing ranking and traffic changes. We monitor the website’s position in the search engines for the keywords and traffic to the site and provide monthly reports detailing ranking and traffic changes. We also provide recommendations, where necessary, to ensure that the site continues to rank well in the search engines.

One off SEO Package

Our one time SEO is like a specialist tune-up for your website…

  Best for websites with little or no effective SEO.

  Ensures your website will have all the basics of good SEO in place.

  Ideal for smaller businesses, one man bands’ or start ups.

  Ideal for those businesses on a very restricted budget.

  Leaves your website properly set up and ready for any future SEO expansion.

Wheels anyone…?

It could well be the best £199 you spend this year.

Our one time SEO is a bit like a Tune-Up for your car. It is designed for websites with no current SEO, or websites where the original designers had little or no real knowledge of how to do the basics of good SEO. Our one time SEO is aimed at businesses who know their site could do better with professional search engine optimization, but are not ready to commit to a monthly contract, or don’t currently have a budget for on-going SEO.

It’s ideal for smaller businesses, start up websites, and those that are not generating significant revenues just yet. Unlike many other SEO companies we recognize that not all business websites have an immediate requirement a fully-fledged search engine optimization program. Our one time SEO covers all the essential ingredients of a successful SEO campaign. This basic groundwork needs to be done no matter what SEO package or program we are doing.

Affordable SEO for small businesses

At SEO Firefly, we believe that SEO should play a fundamental role in a small business marketing strategy, whether you run a bakery or a recruitment agency.

In today’s competitive times where consumers have more choice than ever before, it’s essential that your website is ranking at number one on Google – if it’s not, you’re unlikely to generate leads.

You may think that your current marketing strategy is ticking along just nicely and that you can get by with paid advertising, but the truth is that pay-per-click and social media ads are incredibly expensive and unsustainable. The second you stop paying for advertising, you wave goodbye to new leads and your business falls flat on its face.

Despite some claiming ‘SEO is dead’, it’s proven that a consistent SEO strategy will drive organic traffic to your website and help introduce your products and services to new customers for years to come. Put in some hard work at the beginning to rise to the top of search engines, and once you’re there, your website will be a rank one authority, generating new leads every day, offering high return on investment.

However, it’s important to note that great SEO doesn’t happen overnight. It takes hard work and time in order to succeed. Be wary of SEOs who promise to get you to rank one in six weeks – they’re lying, and likely use dodgy techniques that will cause you to be penalised by Google. The only way to guarantee long-term success is to work with a reputable SEO agency such as Muffin Marketing, using white hat, Google-approved SEO techniques.

Let’s increase your ranking…

Looking for search engine optimisation services for your small business? You’ve come to the right place. We’ve put together an overview of our common SEO packages below, but we’re also happy to work to a specific budget or brief. Oh, and if you’ve already got your hand around SEO, we also offer affordable link building services to help increase your ranks without the hard work.

Great for Startups


Full initial SEO audit

Keyword research

Ongoing technical SEO

2 monthly links built

Directory submission

Monthly SEO report

Monthly rolling package

Designed for Growing Brands


Full initial SEO audit

Keyword research

Ongoing technical SEO

5 monthly links built

Directory submission

Onsite copy tweaks

Additional outreach

Monthly SEO report

Monthly rolling package

The Ultimate SEO Package


Full initial SEO audit

Keyword research

Ongoing technical SEO

10 monthly links built

Directory submission

Onsite copy tweaks

Additional outreach

Two monthly blog posts

Monthly SEO report

Monthly rolling package


Freequently Ask

There are over 300 factors in SEO and each case is different, if your site is not penalized or limited in any way by other factors, then you should see an increase in ranking. If not, you will get a full refund.

If your site has other factors in place, like quality content, user-friendly website, social activity, age, and your niche is not very competitive, its possible to get to the first page.

We see results on average within 45 days. Google works like that, so please be patient, you may see some fluctuation, it’s normal. If within 60 days you won’t see positive results, provide your ranktracker screenshot and I will help you or get you a full refund.

All languages are accepted, the non-English sites will have to submit their content, or I will use the English one. All niches all accepted, until it’s nothing illegal. Make sure your URL is not too long and contains only latin characters/letters.

Yes. This service use only safe and white hat methods to help you rank higher in search engines. We will not put in danger any of our clients as we know if a customers business grow our services thrust grow as well .

We only follow Google webmaster guidelines to rank your site

To get started, we’ll need your site URL and up to 3 keywords that you’d like to be found for, a short description of your site would be great too.

Yes, we do keyword research for you and send you to list you of ideas and you need to select finalized keywords from it.

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